As Global Creative Director, I led the creative development of Tommy Hilfiger's collaboration with Timberland, bringing together two brands whose influence helped shape the visual language of '90s culture.

Rooted in a shared history of music, style, and self-expression, the collaboration revisited iconic silhouettes through a contemporary lens. The collection combined Tommy Hilfiger's American heritage with Timberland's outdoor utility, reimagining familiar classics for a new generation.

Launched globally across retail, digital, social, e-commerce, and brand storytelling channels, the campaign celebrated the enduring relevance of two cultural icons and the communities that made them meaningful.