About Jaye

Creative Director with more than 15 years of experience translating business objectives into campaigns, content, and visual storytelling for global fashion and lifestyle brands.

Finn Wilder - Close Up Portrait
Finn Wilder - B&W Close Up Portrait

I've spent more than 15 years in-house helping shape some of the world's most recognized brands. Today, I partner with organizations as a Creative Director and consultant. From creative strategy and campaign development to creative execution and leadership, I help marketing teams turn ideas into creative work that connects brands with consumers.

I also collaborate with Summerjax, partnering with brands that need additional creative and production capacity. Together, we help brand teams navigate growth, streamline systems and production, and scale creative output.

Outside of brand creative, I spend most of my time training my rescued wild mustang, studying Chinese medicine and herbalism, hiking around Topanga Canyon, and exploring the intersection of human behavior, consciousness, and embodied awareness. These experiences have deepened my curiosity about people, connection, and how meaningful relationships are built between individuals, communities, and the brands they choose to engage with.

Selected
Experience

  1. Founder

    NRG Strategies

    2024 – Present

  2. Founder

    NRG Strategies

    2024 – Present

  3. Creative Partner

    Summerjax

    2024 - PRESENT

  4. Creative Partner

    Summerjax

    2024 - PRESENT

  5. Sr. Creative Director

    Old Navy

    2021-2025

  6. Sr. Creative Director

    Old Navy

    2021-2025

  7. Global Creative Director

    Tommy Hilfiger

    2020-2021

  8. Global Creative Director

    Tommy Hilfiger

    2020-2021

  9. Creative Director

    Old Navy

    2019-2020

  10. Creative Director

    Old Navy

    2019-2020

  11. Sr. Art Director

    Abercrombie & Fitch

    2015-2019

  12. Sr. Art Director

    Abercrombie & Fitch

    2015-2019

Helping brands develop stronger creative, clearer visual narratives, and more meaningful consumer connections.

Life Lately

A snapshot of the experiences that shape how I lead, create, and connect.

Green car under neon lights in a rainy city street
Green car under neon lights in a rainy city street
Friends laughing and posing inside a car
Friends laughing and posing inside a car
People playing soccer on a rooftop court surrounded by city buildings
People playing soccer on a rooftop court surrounded by city buildings
Group of friends smiling on a lively city street at night
Group of friends smiling on a lively city street at night
Two people talking on a rooftop at sunset
Two people talking on a rooftop at sunset
Person sitting on a ledge overlooking New York City skyline
Person sitting on a ledge overlooking New York City skyline
jaye@nrgstrategies.org

Open to select creative partnerships spanning creative direction, art direction, campaign development, and brand consulting.

jaye@nrgstrategies.org

Open to select creative partnerships spanning creative direction, art direction, campaign development, and brand consulting.

jaye@nrgstrategies.org

Open to select creative partnerships spanning creative direction, art direction, campaign development, and brand consulting.