Brand Marketing
⎯⎯⎯ The strongest brands create emotional resonance. My work bridges strategy, storytelling, and human connection.
15+ years translating brand strategy into visual storytelling.
Featured
Featured
Brand Marketing
Brand Marketing
Brand Marketing
Brand Marketing
Brand Marketing
Brand Marketing
Brand Marketing
Brand Marketing
Brand Marketing
Brand Marketing
Brand Marketing
Expertise
Great creative starts with a great idea. I stay curious, listen closely, and create the conditions where the best ideas can emerge.
Creative Strategy
Clarifying ideas, shaping narratives, and building the foundation for effective creative work.
Creative Strategy
Clarifying ideas, shaping narratives, and building the foundation for effective creative work.
Creative Direction
Translating briefs into campaigns and visual storytelling that connect culture, commerce, and human emotion.
Creative Direction
Translating briefs into campaigns and visual storytelling that connect culture, commerce, and human emotion.
Professional
Highlights
15+ Years In-House Brand Creative
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Strategy, Visual storytelling & Execution
15+ Years In-House Brand Creative
Strategy, Visual storytelling & Execution
Global Brand Development
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North America, Europe, APAC, EMEA
Global Brand Development
North America, Europe, APAC, EMEA
Integrated Campaign Development
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Retail, Digital, Social, E-commerce & Broadcast
Integrated Campaign Development
Retail, Digital, Social, E-commerce & Broadcast
Creative & Art Direction
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Photography, film, casting, design & content direction
Creative & Art Direction
Photography, film, casting, design & content direction
Brand Strategy & Storytelling
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Turning business goals into compelling stories
Brand Strategy & Storytelling
Turning business goals into compelling stories
Creative Team Development
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Building high-performing creative teams
Creative Team Development
Building high-performing creative teams
In Their Words
Jaye is one of those rare unicorn Creative Directors who perfectly balances a deep strategic mind with pure creative vision. Her energy is infectious, and she has a unique gift for finding the hero story within a mountain of information. I've worked with her twice—specifically pulling her back to my team because of the way she crafts visual narratives and rallies a group.
Dana Marinovich · Executive Creative Director
Jaye has a rare ability to bring out the best in the people around her. She creates environments where teams feel trusted, challenged, and inspired to do their strongest work. Rather than leading through hierarchy, she leads through clarity, curiosity, and a genuine investment in the success of others.
Lauren Franklin · Founder & Executive Producer