As Global Creative Director at Tommy Hilfiger, I led the creative development and launch of Tommy x Romeo, a collaboration with Brooklyn designer Romeo Hunte that reimagined some of the brand's most iconic pieces through the lens of contemporary streetwear and deconstructed design.

As part of Tommy Hilfiger's People's Place Program, the collaboration extended beyond product to support the brand's broader commitment to building a more diverse, inclusive, and community-driven future. The campaign came to life through integrated storytelling across digital, social, retail, and experiential channels.

To further connect the collection to culture, large-scale public murals were commissioned in Brooklyn and London, created by artists Annan Afotey and Uzo Njoku. These installations transformed the campaign into a living expression of the collaboration, inviting audiences to engage more deeply with the creative voices behind the work.