As Senior Creative Director at Old Navy, I led the creative development of the brand's "Once More '94" campaign, celebrating Old Navy's 30th anniversary by reintroducing one of the most iconic eras in the brand's history to a new generation of customers.
The campaign was designed to tap into the growing cultural relevance of 1990s nostalgia while honoring the brand's heritage. Through an integrated marketing approach spanning digital, social, retail, and out-of-home channels, we created a cohesive campaign experience that felt both familiar and contemporary.
A key component of the campaign was the launch of a limited-edition collection inspired by original 1990s designs. The creative strategy focused on balancing authenticity with modern relevance, inviting longtime customers to reconnect with the brand while introducing Old Navy's legacy to younger audiences.
Highlights
Celebrated Old Navy's 30th anniversary through a fully integrated marketing campaign
Supported the launch of the limited-edition '94 Reissue Collection
Executed across digital, social, retail, out-of-home, and owned channels
Featured as part of the brand's New York Fashion Week anniversary activation
Helped reintroduce a defining chapter of the brand's history to a new generation of consumers
