To support the growth of its active and performance business, Stance partnered with Summerjax to develop a new creative platform for the category.

Built around the idea "Tested Everywhere," the campaign positioned Stance performance socks as products engineered to perform across a wide range of activities and environments. The platform established a flexible creative foundation that could scale across brand, retail, digital, and social channels.

As Freelance Creative Director, I led creative strategy, concept development, and campaign direction from ideation through execution.