As Creative Lead for Old Navy's January 2024 Active campaign, I led the development of a fully integrated brand platform designed to position Old Navy Active as an accessible, everyday part of modern life.

Rather than focusing solely on performance, the campaign celebrated movement in all its forms. Through optimistic storytelling, elevated styling, and a fresh visual approach, we created a versatile campaign system that balanced aspiration with inclusivity, reinforcing the idea that movement belongs to everyone.

The work launched across digital, social, e-commerce, retail, email, and in-store experiences, creating a cohesive Active brand presence at the start of the new year.